Outdoor brand activation

To break the taboo surrounding men's health, we were asked to support Insert Productions in creating a series of digital activations for Cialis® Together, located outside Kings Cross station in London.
Agency
Firecracker Works
Event name
Peekataboo
Brand
Cialis
Partners
Insert Productions
Location
London
Outdoor brand activation
About the project

The agency Firecracker Works had a clear plan and design concept for delivering the message, and we assisted in the technical production, software development, and implementation.

The activation was to promote the brand Cialis® Together by removing the stigma surrounding men’s health and starting a conversation with the public when there are inherent barriers.

The intriguing brand experience made users peek into the various messages regarding the subject. This playful approach allowed conversions to start.

Outdoor brand activation
Outdoor brand activation
Outdoor brand activation
The solution

Event photo booth

Our event photo booth was integrated into the experience, using our popular iPad version with its small footprint.

Users could scan a QR code to download the image as a digital takeaway

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Museum with interactive and generative activations