LED motion design

Sports marketing requires energy and fast-paced motion graphics. We integrated this into the Sportradar exhibition stand at ICE24, with a globe being the central graphic hook.
Agency
Equinox
Event name
ICE24
Brand
Sportradar
Partners
Insert Productions
Location
London
LED motion design
About the project

We created a visually engaging animation in the centre of the Sportradar exhibition stand at ICE24.

The gaming show ICE has many large stands with motion design on big LEDs competing with each other. So, the Sportradar motion design needed to stand out and draw attention.

The LED was cylindrical, so we needed to think carefully about content worked across the stand from different viewpoints.

LED motion design
LED motion design
LED motion design
The solution

Content Visualiser

Using our Content Visualiser, we could see the motion design's effectiveness on various points around the stand. This allowed us and the client to spot and iron out any issues before production developed too far.

Motion design

The globe canvas allowed the storytelling to communicate the global reach of Sportradar and provided a hook on which to base the animation.

Our motion services include animation, event visuals, motion graphics and VFX, and we produce audience-focused motion with a story-led narrative.

We can help you deliver your message to your audience and create memorable event experiences. Contact us to see how we can help.

For moving digital experiences
Contact Voxel Studio
Museum with interactive and generative activations