Festival brand activations

The rooftop of the JW Marriott on the Boulevard de la Croisette in Cannes was the scene for the Netflix event during Cannes Lions 24. We helped produce two key digital activations that engaged visitors during the VIP event.
Agency
SEEN Presents
Event name
Cannes Lions 24
Brand
Netflix
Partners
Insert Productions
Location
Cannes
Festival brand activations
About the project

Cannes Lions is an event with many competing global brands - all with various brand activations competing for attention. The Netflix activations needed to keep visitors engaged at the site, providing a talking point of the whole event and ensuring good social traction and PR.

The Squid Games and Senna activations both used Arduinos programmed to control LED lights and take inputs to scoreboards. As the activations were outdoors, they needed to be IP65-rated and weatherproof.

Festival brand activations
Festival brand activations
Festival brand activations
The solution

Squid Games

Four buzz-wire games represented icons from the iconic Squid Games cookie challenge. 

Animated LED tape and audio from the hit show signified a winner. With brand ambassadors dressed as Squid Games guards, adding to the immersive experience.

Senna

The Senna activation had buttons lit up one at a time, and players had to hit the buttons in order. The player with the fastest time to complete the sequence won. 

The game was fast-paced and competitive, drawing a crowd and intense rivalry.

From interactive touchpoints and immersive displays to gamification elements and social media integration, we offer a diverse range of touchscreen software solutions that seamlessly blend technology with engagement. Our team of experts is committed to staying ahead of the curve, ensuring that you have access to the latest trends and advancements in digital activations. Contact us to see how we can help.

For moving digital experiences
Contact Voxel Studio
Museum with interactive and generative activations