Cannes Lions is an event with many competing global brands - all with various brand activations competing for attention. The Netflix activations needed to keep visitors engaged at the site, providing a talking point of the whole event and ensuring good social traction and PR.
The Squid Games and Senna activations both used Arduinos programmed to control LED lights and take inputs to scoreboards. As the activations were outdoors, they needed to be IP65-rated and weatherproof.
Four buzz-wire games represented icons from the iconic Squid Games cookie challenge.
Animated LED tape and audio from the hit show signified a winner. With brand ambassadors dressed as Squid Games guards, adding to the immersive experience.
The Senna activation had buttons lit up one at a time, and players had to hit the buttons in order. The player with the fastest time to complete the sequence won.
The game was fast-paced and competitive, drawing a crowd and intense rivalry.
From interactive touchpoints and immersive displays to gamification elements and social media integration, we offer a diverse range of touchscreen software solutions that seamlessly blend technology with engagement. Our team of experts is committed to staying ahead of the curve, ensuring that you have access to the latest trends and advancements in digital activations. Contact us to see how we can help.
