We produced a range of activations highlighting that the four individual brands are connected and work together to create an integrated platform for beverage distribution in Spain. The solution included several motion pieces, a conductive ink wall, and two touchscreen apps to help the stand’s storytelling.
The venue in IFEMA at HIP was in a thoroughfare, so it needed to stand out to make people stop and immerse in the Mahou brands.
As with most of our work, it starts with the User Experience (UX), and we carefully consider how people will not only use the activations but also be engaged and educated.
We developed the UI design from a wireframe concept from which the main productions were created.
Recognising the vital role of narrative in engaging audiences with your brand, products, or services, our conductive ink walls provide the perfect medium for storytelling. Users can read and interact at their own pace, fostering a hassle-free environment that promotes natural lingering and confidence in exploring the brand more.
An illustration tells the brand story, and animation brings the experience to life when a user interacts with the wall.
Motion design at events involves creating visually appealing, engaging, and cohesive animations or visual content that enhances the overall experience.
We needed to consider how the different motion pieces for each brand across the space would fit together and create a natural flow for visitors.
Creating a practical, interactive map touchscreen for events involves combining intuitive design, robust functionality, and a seamless user experience.
The touchscreen app was carefully designed and considered to maximise engagement.
Our interactive services include projection-mapped content, digital activations, VR, AR, and apps. Contact us to see how we can help.
