Conference motion design

Spark is Fireblock’s annual conference that brings its partners and clients together in an engaging environment. The conference in 2023 was in Tulum, Mexico - unifying crypto specialists worldwide.
Agency
Nest Studios
Event name
Spark ‘23
Brand
Fireblocks
Partners
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Location
Tulum
Conference motion design
About the project

Hilton Tulum was the venue for conference guests, who experienced three days of talks on blockchain and crypto technologies and two nights of beach parties with entertainment, including drumming performances and a mesmerising drone show.

We needed to create a stylish motion design toolkit for use when guests first enter the hotel, for the beach party, at the conference, and in daily filmed edits showing the highlights of the event.

The motion toolkit had to be a welcoming introduction to the event, but other parts needed to introduce keynote speakers, so they needed to be energetic.

Conference motion design
Conference motion design
Conference motion design
The solution

Event motion design toolkit

We created an effective motion design based on clear brand guidelines. Adding depth in 3D from the brand shapes was a way to build up the movement without being too much of a distraction.

The intro videos built on this style but increased the pacing and energy, so the emcee and keynote speakers were introduced emphatically.

Event video production

We documented the event, filming the build, event, speakers and parties - with footage used to create daily highlight edits and longer marketing pieces for future events.

There was a tight turnaround for the daily highlights edits, as they were used at each beach party.

If you want to entice a new audience with an eye-catching, engaging experience, contact us today to see how we can help.

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