Augmented Reality invite

As part of NAB24, the Bitmovin event needed a VIP invite that cuts through to excite the guest before their visit.
Agency
Asembl
Event name
NAB 24
Brand
Bitmovin
Partners
No items found.
Location
Las Vegas
Augmented Reality invite
About the project

An Augmented Reality app that could be reached through a QR code on a physical invite was created - the intersection of physical and digital. The event was based at the Sphere in Las Vegas, and some glitz needed to be shown.

Augmented Reality adds digital engagement to the real world - tracking and enhancing the environment with 3D elements and gamification.

Augmented Reality invite
Augmented Reality invite
Augmented Reality invite
The solution

The key part of the AR app was a map, which gave guests an idea of where the Sphere is located compared to the expo hall and the main hotels on the strip.

WebAR allows the AR project to be viewed with just a mobile phone and browser without requiring an app to be downloaded first. We have experience developing both WebAR projects and app-based downloads.

Fireworks and some Vegas glitz were added to the AR activation to increase anticipation.

We can help you discover the possibilities of everything augmented reality offers - from an AR event invite to a treasure hunt game in a venue. Contact us to see how we can help.

For moving digital experiences
Contact Voxel Studio
Museum with interactive and generative activations