Generative content

Generative content is pioneering how humans interact with digital activations – with instant visual rewards for getting involved – creating unique and memorable experiences that people want to share.

Incorporating real-time animations in gamified activities can make these processes more engaging and visually appealing, enhancing attendee involvement.

Real-time animations can be adapted on the fly based on live inputs or changes in the event environment. This flexibility allows for real-time adjustments to content, enhancing the relevance and impact of the animations.

The ability to update animations in real-time allows for immediate responses to audience reactions, questions, or changes in the event schedule.

Generative content produces visuals or sound based on user interaction, creating eye-catching, innovative, and engaging installations for use in events, exhibitions, and retail activations. 

Triggered by a Kinect, Leap Motion, or other sensor, animations appear on screen or projection to entice visitors to experience for longer in retail, events, and exhibition environments. Increased linger time allows for buying products or being approached by a team member at an exhibition.

The world of generative content is producing a flow of new artists who create short videos or code-based loops. Using tightly controlled intention with an element of randomness provides an interesting digital canvas.

Using 3D projection mapping software, you can turn any surface, interior or exterior, into a blank canvas for the generative content. Content can be fully mapped onto buildings (interior or exterior), vehicles, statues, architectural structures, or natural geographical formations.

Generative content can reach far beyond visuals. Step into the exciting world of generative music through AI and WebGL. Create unique musical compositions when a web page is opened, or a button is pressed at an exhibition stand, offering interactive and distinctive pieces for every user.

Benefits

  • Dynamic experience: Real-time animations can create a visually stimulating environment that captures attendees' attention and keeps them engaged. Their dynamic nature can make interactions more immersive and exciting.
  • Interactive features: Attendees can interact with animations through touch screens, motion sensors, or other input devices. This interactivity makes the event more participatory and allows attendees to engage with content in a meaningful way.
  • Real-time updates: Animations can be updated in real-time to reflect changes or new information, ensuring that the content remains relevant and current throughout the event.
  • Live voting and gamification: Incorporating real-time animations in voting or gamified activities can make these processes more engaging and visually appealing, enhancing attendee involvement.

Solutions

Motion design

Creating that unique spectacle can be the most important factor when engaging a new audience. That’s why, at Voxel Studio, we work with you to create dynamic and interactive event visuals.

More information

Storyboarding

Storyboarding is visually representing a creative project, scene by scene. It gives all stakeholders a clear picture of the ideas before they are cemented in the production phase.

Gesture-controlled interaction

By using gestures, attendees can actively participate in the event, feeling more involved and connected to the content.

Motion triggered content

Motion-triggered content motivates attendees to move around and explore different areas, keeping them engaged and interested throughout the event.

Sound design

We understand great footage isn’t complete without great audio and a killer score. Our sound design and music production services can help elevate your footage.

Event content and visuals

Events are shared experiences that leave a long-lasting impact on attendees, performers, and organisers alike.

Through our bespoke generative content services, we can help you enhance your events and exhibitions and create truly memorable, meaningful, and cutting-edge experiences.

For moving digital experiences
Contact Voxel Studio